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Journey of a Proprietary Molecule: Algenist Vegan Collagen
We decode a lot of ingredients on Instagram, but one of the hardest categories to decode and do a deep dive on are proprietary ingredients. The other frustrating thing is that most proprietary molecule products usually come with a premium price tag. But there is one specific scenario that justifies premium serums — a well done testing plan with solid results. Makings of a Proprietary Ingredient There are many stages to validating a good ingredient. Generally speaking, you test on a petri dish...
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