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All holy grail formulas should be created by great chemists and tested by you! Join the Chemist Crew to trial the latest and greatest formulas that the chemists are working on before they launch. Sign up is free!
SHOULD BLANK SLATE BE GEL-IFIED?
Why We Called in the Apprentice Chemists
Why we like a cleanser can be incredibly personal. With only two chemist faces to test the many cleanser creations, we were only able to narrow it down to two formulas: a cream and a gel cleanser. The chemists needed more input from our knowledgeable cohort to decide which cleanser texture we should launch.
The Test
47 CCrew members received two different cleanser textures and tried the formulas for 4 weeks to decide which texture should be launched.
The Winning Result
Our gentle cleanser is a low foam, gel formula!
HOW BABY SHOULD BABY STEPS BE?
Why We Called in the Apprentice Chemists
In the world of AHA chemical exfoliants, there’s a cohort of people that have struggled with AHAs. Products were either too strong, or too gentle and didn’t do anything. We’re all about creating formulas where no skin type gets left out! We wanted to dial in on the actives for our gentle exfoliator Baby Steps and put them through the ultimate test with our CCrew members that identified with very dry and sensitive skin types.
The Test
51 CCrew members received two different AHA formulas and trialed the formulas for 8 weeks, alternating to the second formula at the 4 week mark.
The Winning Result
Baby Steps includes 30% PHA + 15% AHAs!
CAN YOU DOUBLE & STAY OUT OF TROUBLE?
Why We Called in the Apprentice Chemists
The chemists knew they wanted to minimize the need to buy tiny pots of eye cream. But could they really create a retinol formula that could get great eye & face results? After testing and confirming that the Double Play formulas was dermatologist approved for eye area use, it was time to check with the CCrew and get their thoughts.
The Test
58 CCrew members with great sunscreen habits received the final Double Play formula and trialed the formula nightly for 4 weeks.
The Winning Result
Double Play has 0.3% stabilized, encapuslated retinol gentle enough even for the eye area!
CAN MR. RELIABLE BE EVEN MORE RELIABLE?!
Why We Called in the Apprentice Chemists
The chemists always want to keep their formulas up to date with the latest and greatest actives and even better textures. This is a tall order for fan-favorite Mr. Reliable. It was time to poll our biggest Mr. Reliable fans to get their thoughts of our beloved moisturizer’s next evolution.
The Test
52 CCrew members and our biggest Mr. Reliable fans tested the original formula week 1 and the new formula week 2.
The Winning Result
A new emulsion backbone for Mr. Reliable 2.0 with added barrier-loving actives like silymarin and lactobacillus ferment!
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