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All holy grail formulas should be created by great chemists and tested by you! Join the Chemist Crew to trial the latest and greatest formulas that the chemists are working on before they launch. Sign up is free!

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CASE Study #000-1 🤓

SHOULD BLANK SLATE BE GEL-IFIED?

Why We Called in the Apprentice Chemists

Why we like a cleanser can be incredibly personal. With only two chemist faces to test the many cleanser creations, we were only able to narrow it down to two formulas: a cream and a gel cleanser. The chemists needed more input from our knowledgeable cohort to decide which cleanser texture we should launch.

The Test

47 CCrew members received two different cleanser textures and tried the formulas for 4 weeks to decide which texture should be launched.

The Winning Result

Our gentle cleanser is a low foam, gel formula!

jackie - new york
“Team Gel! I felt like it cleaned better and dried me out less, and I need to use less!”
jackie - new york
amanda - illinois
“By far Team Gel. The cleanser left my face feeling soft, and I felt like it did a pretty legit job of cleansing my skin.”
amanda - illinois
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CASE Study #000-2 🤓

HOW BABY SHOULD BABY STEPS BE?

Why We Called in the Apprentice Chemists

In the world of AHA chemical exfoliants, there’s a cohort of people that have struggled with AHAs. Products were either too strong, or too gentle and didn’t do anything. We’re all about creating formulas where no skin type gets left out! We wanted to dial in on the actives for our gentle exfoliator Baby Steps and put them through the ultimate test with our CCrew members that identified with very dry and sensitive skin types.

The Test

51 CCrew members received two different AHA formulas and trialed the formulas for 8 weeks, alternating to the second formula at the 4 week mark.

The Winning Result

Baby Steps includes 30% PHA + 15% AHAs!

stacey - illinois
“This is hands-down the best and most effective product I’ve used. There has been a significant improvement in my skin texture, clarity, and brightness that is noticeable to not only me but others as well. I’ve cut both my vitamin C serum and physical exfoliation from my skin care routine while using this booster and my skin looks way better. ”
stacey - illinois
catherine - georgia
“I think this product is great! It’s gentle enough for daily use and I like that I can mix it into any moisturizer. Smell could be better but it goes away quick.”
catherine - georgia
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CASE Study #000-3 🤓

CAN YOU DOUBLE & STAY OUT OF TROUBLE?

Why We Called in the Apprentice Chemists

The chemists knew they wanted to minimize the need to buy tiny pots of eye cream. But could they really create a retinol formula that could get great eye & face results? After testing and confirming that the Double Play formulas was dermatologist approved for eye area use, it was time to check with the CCrew and get their thoughts.

The Test

58 CCrew members with great sunscreen habits received the final Double Play formula and trialed the formula nightly for 4 weeks.

The Winning Result

Double Play has 0.3% stabilized, encapuslated retinol gentle enough even for the eye area!

Natasha - nevada
“I think this would be great for all over the face, I love how it’s a moisturizing retinol”
Natasha - nevada
jessica - ohio
“I love the product overall, no harsh smells. A lot of eye creams make my eyes water but with this one I had no issues with eye watering. I also like that I get a little bit of instant plumpness after I apply the cream.”
jessica - ohio
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CASE Study #000-4 🤓

CAN MR. RELIABLE BE EVEN MORE RELIABLE?!

Why We Called in the Apprentice Chemists

The chemists always want to keep their formulas up to date with the latest and greatest actives and even better textures. This is a tall order for fan-favorite Mr. Reliable. It was time to poll our biggest Mr. Reliable fans to get their thoughts of our beloved moisturizer’s next evolution.

The Test

52 CCrew members and our biggest Mr. Reliable fans tested the original formula week 1 and the new formula week 2.

The Winning Result

A new emulsion backbone for Mr. Reliable 2.0 with added barrier-loving actives like silymarin and lactobacillus ferment!

Kathryn - california
“I liked this one the best by far. Smell wasn't off-putting and it moisturized more than the other samples I received.”
Kathryn - california
Spring - california
“I LOVED this version of the moisturizer from the Hatchery testing so far. I feel like I can use this both night and day standalone if my skin isn’t too dry at night and with my normal routine. The smell is very neutral. It applies nicely and doesn’t pill while layering even with an anhydrous mineral sunscreen stick. Would definitely replace Mr Reliable with this personally.”
Spring - california
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